Manager: You ‘ ve got a great idea. Why don’t you brief your idea to the designer?
Content writer: ((@#$hit! this is exactly what I didn’t want.)) Sure! Why not?
Unfortunately, writers have to put that extra effort to brief the designer. This is an unspoken clause by all clients, at all agencies.
Well…but you’ve got to do the honors. And, that’s why content writers should know some design. It might sound unfair but, this unfortunate feeling is the first step to your huge fortune.
Content writers are in the business of communication. …
Meet a doctor and you will know how to avoid jargon.
No one wants to know how intellectual you are. Your writing should influence, convince, and sell the product.
So, what is jargon?
A group of words that are relished by a group of people and are colloquially used by such a tribe is jargon. These words seem non-existent and many people outside a tribe find it difficult to add them to a conversion. It is hard to interpret.
Jargon in the middle of a conversation slows the speed of comprehension for the audience.
Here are seven ways in which you can avoid jargon. If you cater some time for deliberate writing practice, then it is even better to implement any one of them consciously. Another opportunity for you to practice ‘avoiding jargon’ is while editing your articles. …
I can choose to write this sentence as… A writer’s new love is always new and least-used words.
We are stuck sounding important, non-approachable, and complex. This could work as a good marketing tactic in building a certain type of personal brand, but won’t work as a writing tactic. Especially, if your plan is to gain more followers.
Writing is the activity that is used to simplify a message. At the end of each message, the reader should either agree or disagree with your view. For marketers, the former is the most preferred output.
Chucking jargon is not easy for writers. …
How to approach writing an article?
When you purchase a gift you do it fo, someone. When you design a product, you do it for someone. Even when you write an article, you’ll have to write it for someone. Which means you need to gather ‘who are you writing for?’.
Let’s swap writing with gifting. …
Typing speed. Was that your answer? Well, it is obvious. But that’s not it.
There is more to the iceberg.
First, let’s answer a different question. “How long does it take to write an article?”
It depends. Many factors come to play in determining the time you spend on creating an article for your blog publication.
I am going to share 5 factors that matter the most in determining how long it takes to write an article. But, here is the thing. You need to acknowledge ‘who you are’ and rephrase the question while allocating time to write an article.
Are you a professional writer, an entrepreneur, a product manager, a marketing head, or someone else? …
If you are still skeptical and in self-doubt, here is a cue from Michael Porter, the management guru,
“You don’t have to be the best. You just have to be different.”
That brings us to find out ‘Who is a Thought Leader?’, and how to set oneself apart from the noise?
Now, do you believe in yourself?
Just like the maidservant, Cinderella stood a chance to try the glass slipper and become a princess.
They are techies. They love dabbling with new tools. If your tool won’t help them solve their problems, they don’t hesitate to abandon it. They hate marketing. Who are they? Developers.
Developers are a persona who do believe a flashy pink post does not add any intellectual value. They are hungry for source codes, APIs, open-source tools, seamless database integrations, and a community of geeks who are willing to be vulnerable with their code. If you are a #contentmarketer targeting developers or #contentstrategist packaging content for them, you need to re-design your mind.
The generic cheat sheet won’t work. I thought it is necessary to pin a cheat sheet of the content that works for your developer community. …
During the sudden lockdown that was announced across the world as well as in India, I became a victim of chaos, uncertainty, and disorder. I wanted my rhythm back. The rhythm that I intended to use to have some sanity, harmony, and happiness in and around my life.
Using the principles of Content UX and design thinking, I divided my day into 4 segments between space and time. I called these segments:
It is annoying not to hear from your writer, for days. Suddenly, an email pops into your inbox from the writer. You are excited that finally, you have an article that could get published, and when you open the document, you are like eeewww!!
Thankfully, professional writers avoid delivering this kind of the first-level experience.
What should you expect out of a first draft?
Even before setting expectations from a content writer, try and agree upon what you want from the writer, and find out what is a writer capable of delivering. How can you do this?